We believe in integrity. The “Dog” in our name is a symbol of integrity. Albert Einstein once said “Try not to become a man of success, but rather try to become a man of value.” We take this to heart.
We believe in passion for one’s work as key to excellence. This is represented by “Red” in our corporate name. It is passion that drives hard work and makes the impossible possible.
“Planet” is a symbol of community and our physical environment. As single creatures on our planet, we look to respect all peoples of Earth and to do our part in contributing to society and the natural environment.
In all of our business dealings, we think integrity is paramount, passion is dear, and doing our part for the betterment of society and the natural environment is critical.